Friend and fellow DJ, Kenny Summit, posted this remix of the Terrance Parker's, When Loves The Feeling. Available as a stream on SoundCloud or purchase at Beatport.
You know electronic dance music (otherwise known as EDM) has truly hit the mainstream when big brands get into bed with DJs who are rock stars, rock stars who are simply rock stars, or a mash-up of both. Big brands have been down with EDM for some time. Red Bull was practically invented for nightclubs and Absolut has always done cool stuff with the genre for years. Of course, those brands had a vested interest in club culture, because that’s where their products are generally consumed.
For their “See What Unfolds” campaign, Trident, a division of Kraft Foods and makers of the popular chewing gum of the same name, virtually unfolded (pun intended) a YouTube, Facebook and Twitter, which put rock star DJ, Steve Aoki together with true 80’s rock stars, Duran Duran.
First, let’s put aside the fact that gum is a virtual anathema to nightclubs. For as long as we can remember, nightclubs have pleaded with punters to leave their gum at home, lest they have to peel the sticky stuff off of the underside of champagne soaked tables. Well, maybe Trident didn’t get that message, but that’s okay. We know big brands don’t really do their homework when it comes to the fine details. Chalk it up to a rookie mistake. Sort of like Justin Bieber’s publicist pitching a scoop on the teen pop-star to XXL Magazine.
It all started on June 13, when Trident published a Tweet on their Twitter account @tridentgum announcing tickets for the first in a series of national “See What Unfolds” events at Brooklyn’s Terminal 5.
After an hour of Aoki warming up the crowd, Trident tweeted Duran Duran’s appearance on stage.
In preparation for the campaign with Aoki and Duran Duran, Trident put the superstars together in the studio, where they collaborated on an updated remix of the classic, “Hungry Like The Wolf.” The resulting New York Werewolf Mix stays true to the vocal integrity of the original, while soaring, epic Trance-oriented stabs instantly transform the song into something you might hear in a peak-our set at a summer EDM festival.
To spur viral action on the campaign, the video above was released on YouTube and that track was made available as a free download from Trident’s Facebook page.
Fans could remix the video using the radio version of the .mp3 and footage and images available for download at Genero.TV. Winners were announced on June 27th.
See the full story in Ad Age here: https://bit.ly/KLa5qh
There are some records in life that touch your soul. When Alicia Keyes and Jay Z rolled out with “Empire State of Mind,” an ode to the New York City experience, it was a both a transformational and inspirational anthem, embraced by all those whose lives are touched by the opportunity and diversity that exists in the most exciting city in the world. I’ve listened to so many versions of the song, including a beautiful acoustic version she’d done for an iHeartRadio event in New York City, which is my favorite.
I was searching for house music remixes of the song and found not only an amazing mix by Randall Jones, but a nice video tribute to New York City. The track provides the backing for a cool video collage. I especially love the break-dancing parts. I grew up on “breaking” and it brought back memories of challenging myself to learn new moves that I could show off to my friends.
Having lived in the New York City metro area for over 15-years, building a career first in Internet music and digital media, I’d gone through tumultuous times and faced incredible odds. I somehow found a way to make my mark. No matter how difficult, there was always a new place to go, new people to meet, and new things to do. New York is so big, it’s like 5 cities in one. You’re never really in the same place twice for too long. For each ride on the subway or walking across blocks brings a different experience.
The Soul Funky Mix I’ve posted is another incredible mix of this amazing song. I love this track, because it reminds me of my time spent on Friday nights at Twilo, were I’d listen to two of the world’s best producers, Sasha and John Digweed, blend a mix of trance and emerging tech house sounds. The breakdown in this mix reminds me of those last nights spent twirling amongst the glow sticks and go-go dancers.
Randall Jones Remix
Soul’s Summer Bootleg Mix