Archives: Projects

Sen Sakana NYC

Sen Sakana is a New York City-based restaurant serving Japanese / Peruvian cuisine from its modern and elegantly designed midtown location near New York City’s famed, Rockefeller Plaza. The restaurant hired my WordPress web design and web development company, Digital Strategy Works, to craft a new website that reflected the branding elements of the restaurant’s menu while highlighting the unique and modern interior space, its menu system powered by OpenMenu, catering options, and a Gift Card system powered by GiftUp.

We also search optimized the website with All in One SEO, a powerful WordPress plugin, which resulted in a Page 1 Google search page listing and the number one position in both organic search on page 1 and the 1st slot in the Top 3 box.


AP Young Readers Project Blogs

As Program Manager at the Associated Press (2005), I led design and development of the ASAP Young Readers Project blogs.

Solutions: Project Management, Product Development, Information Architecture




Synopsis: As Director of Information Architecture and User Experience Design at Zaah Technologies, I led product development, information architecture and creative direction for this fashion portal with social, shopping, and online portfolio creation & management.

Client: Zaah Technologies, WhatsWear Media

Solutions: Product Development; Information Architecture; Art Direction.

ScribdFiction & Literature Romance Science Fiction Body, Mind & Spirit Religion Business History Science Travel Self-help Cookbooks and Food

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Singularity Hub

Synopsis: My company, Digital Strategy Works, was contracted to develop the information architecture documentation for the redesign of


Client: OnWired, Singularity Hub

Solutions: Information Architecture

PDF Icon Wireframes

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Synopsis: As a freelance consultant to White Space Group, I produced a full set of wireframes for the website design and development of a music-oriented blogging platform and social community targeting teen females. The project was inspired and commissioned by former Epic Records President, Charlie Walk.

 Solutions: Information Architecture; UX Design

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Building Link

Synopsis: Led information architecture and web development of four custom plugins (floor plans, amenities, neighborhood and team members) and three responsive themes based on the Pagelines theme framework for Building Link, a provider of online building management tools for modern and luxury apartment communities around the United States.

Solutions: Information Architecture, Project Management, Product Development

PDF Icon Building Link Wireframes



National Museum of Hip-Hop

Digital strategy, online marketing, web development and content production consulting to the organizers of the nation’s first museum dedicated to Hip-Hop. The National Museum of Hip-Hop web site ( launched Q2 2010.

Solutions: Product Development, Information Architecture, WordPress Consulting; Creative Design Direction; SEO; Analytics; Video; Subscription Services; Email Marketing; Social Media Branding; Social Media Marketing

National Museum of Hip-Hop Website Screenshot



Pepsi Universe Football

Synopsis: KTV Media contacted me with a struggling project led by another development shop. They could not complete the work within scope. Over the course of 1 week, I contracted a Flash™ developer and we began to research the issues and finish up the project. We delivered a working solution, which set the stage for a successful marketing launch of this unique, interactive experience for Pepsi-Cola.

Client: KTV Media, Pepsico

Solutions: Consulting, Project Management, Adobe Flash™ Development