Archives: Projects

TVDJ

Synopsis: As Senior Producer at MetroTV (Cablevsion/Rainbow Media), a regional cable television network, I contributed to product development, information architecture and creative design in the development of Cablevision’s first-to-market VOD music video application, since rebranded Fuse On Demand for deployment to SONY digital-set-top boxes.

StarStyle

Synopsis: As VP of Music Services for Entertainment Media Works destination web site, StarStyle.com, DSW founder, Tony Zeoli, led Product Development, User Experience and Business Development for the company’s online music video with contextual commerce engine experience. During his tenure, Zeoli partnered with the company’s CEO to close the first streaming video licensing deal for music videos alongside contextual commerce with Universal Music Group. Zeoli was also responsible for the company’s partnerships with MTV Networks and Univision, as well as many independent labels, music video promotion services, management companies, artists, stylists, hair and make up artists and music video directors. In fact, StarStyle Music was the most ambitionus effort to date to partner labels and artists with online retail.

Artists participating in the StarStyle offering included Jeremiah, Fergie, Mary J. Blige, Gwen Stefani, Matchbox Twenty, Joan Jett, Brooke Hogan feat. Paul Wall, Angelique Kidjo feat. Joss Stone, Tre Hardson, Mims and many more.

The following screen shots contain products and imagery from Black Eyed Peas lead singer, Fergie’s, music video, Glamorous.

StarStyle_main

StarStyle_screen2

Reese Felts Digital Newsroom

Synopsis: As Lead Developer at UNC Chapel Hill School of Journalism and Mass Communication, I planned and maintained web systems, site architecture, ongoing production and maintenance of ReeseNews.org. The website was optimized for iPad delivery in HTML5, including an innovative floating navigation menu, the ability to move and auto resize content blocks on the home page (below), and a custom weather widget programmed in javascript and utilizing the Weather.com API. Third party integrations included Brightcove for online video delivery and Razuna, a digital asset management system.

ReeseFelts.org Website

ReeseFelts.org Story Page

 

Art We Can

ArtWeCan.com

The ArtWeCan.com Web site was born out of an inspiration by contemporary urban artist, Phetus, to create art pieces inspired by Barack Obama’s campaign for President of the United States, with the intent to auction the pieces and donate the proceeds to the campaign.

Working directly with the artist to define the requirements, the site was put on fast track, rapid-prototype and was created within days. I developed the wire frames laying out the site’s user interface, worked with our graphics team on the site’s theme and implemented the site’s content strategy. Because of the rapid development required, the associated PDF does not contain descriptive notes. Using an agile process, I managed development through email, IM and Basecamp.

Solutions: Product Development, Information Architecture, Creative Direction, Marketing.

Art We Can Homepage
Art We Can Homepage

 

Bible Experience

Synopsis: As Director of Information Architecture and User Experience Design for Zaah Technologies, I lead redevelopment of BibleExperience.com, a promotional web site providing marketing support for the Bible Experience suite of products from Zondervan, a faith-based publisher.

For this project, I architected a playlist creation tool to allowed a user of the site to create playlists of audio passages and share those playlists with friends.

Solutions: Product Development;  Project Management; Information Architecture; Creative Direction.

PDF IconBibleExperience.com Wireframes

 

PDF IconBible Experience Playlist Creator

 

Bible Experience Home Page Screen Shot
Bible Experience Home Page

 

Embedly Powered

via Scribd

AP Hosted Video Player

As Program Manager at the Associated Press (2005), I lead development of the AP Hosted News video platform distributed to news organizations worldwide.

Solutions: Project Management, Product Development, Information Architecture

Associated Press Hosted Video Player
AP Hosted Video Player