Synopsis: As Director of Information Architecture and User Experience Design at Zaah Technologies, I led product development, information architecture and creative direction for this fashion portal with social, shopping, and online portfolio creation & management.
Client: Zaah Technologies, WhatsWear Media
Solutions: Product Development; Information Architecture; Art Direction.
Synopsis: I was hired by DotBox Ideas to develop the information architecture documentation, including wireframes and flowcharts, to support design and development of an interactive application for Facebook. The project was commissioned by the teen fashion retailer, Wetseal.
Solutions: User Experience consulting; Information Architecture
Wetseal Facebook App Wireframes 5.1
Synopsis: As Director of Information Architecture and User Experience Design at Zaah Technologies, I led planning, design and development of an e-commerce destination website for leading Long Island, NY-based graffiti writer and comic book creator, Phetus.
Solutions: Product Development; Information Architecture, Creative Design Direction; Project Management
Synopsis: As VP of Music Services for Entertainment Media Works destination web site, StarStyle.com, DSW founder, Tony Zeoli, led Product Development, User Experience and Business Development for the company’s online music video with contextual commerce engine experience. During his tenure, Zeoli partnered with the company’s CEO to close the first streaming video licensing deal for music videos alongside contextual commerce with Universal Music Group. Zeoli was also responsible for the company’s partnerships with MTV Networks and Univision, as well as many independent labels, music video promotion services, management companies, artists, stylists, hair and make up artists and music video directors. In fact, StarStyle Music was the most ambitionus effort to date to partner labels and artists with online retail.
Artists participating in the StarStyle offering included Jeremiah, Fergie, Mary J. Blige, Gwen Stefani, Matchbox Twenty, Joan Jett, Brooke Hogan feat. Paul Wall, Angelique Kidjo feat. Joss Stone, Tre Hardson, Mims and many more.
The following screen shots contain products and imagery from Black Eyed Peas lead singer, Fergie’s, music video, Glamorous.
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