On New Year’s Eve (2025), I spent the morning making sure my client’s new massage services website went live.
There were issues with how the former web developer set up a staging site on the same host and domain name service provider where the other domain was registered but the website attached to that domain was hosted elsewhere.
I didn’t have access to the outlier hosting company so had to deep dive and problem solve with GoDaddy support, a notoriously challenging support team given they’re all mostly offshore and have a hard time working with these intricate issues.
It took four hours over two days to work together to resolve how to get the domain name transferred to the new site and lose the old site.
That’s what clients need – problem solvers that know how to get it done.
I’m not a developer.
I’m not dev ops.
I’m not a user experience designer.
I’m not an accessibility expert.
I’m not a customer support technician.
What am I then?
I’m a digital strategist and web experience professional who knows a lot of things and one of those is how to solve problems. If that’s my number one skill, it’s lights years ahead of the next person who doesn’t know how to solve problems and leaves it to you to figure it out.
What makes me a good problem solver?
- I’m curious to understand the underlying issues.
- I connect all the dots.
I’m not afraid to manage up and communicate across organizations and teams to stay with an issue as long as it takes to resolve.
I apply four decades of experience solving problems for hundreds of people.
- Whether that was when I drove for a living and made sure the Aerosmith band member I was responsible for got to shows on time.
- When I co-created a record label and management company startup and built a global distribution system from the phone book and helped build the career of a superstar DJ by doing the PR, negotiating remixes, and securing bookings.
- When I launched my first startup, Netmix, and brought the world’s most sought after DJs online before Napster, MySpace, and other early music startups.
- When I led building The Daily Beat website for MetroTV and helped secure DJ talent to interview for the program. On the fly, I learned how to become a television producer and went on to contribute to award-winning digital programming.
- When a startup founder asked me to come in and build out the music video division of the startup and secure the rights to music videos.
- When I took a failed project at a multinational corporation that struggled for 6 years to go live and got it live in a year..
- When I untangled a mess of a website at the worlds first hip hop museum and gave contributors the tools to thrive.
There are so many examples of how I took lemons and made lemonade. My hustle and tenacity are what make me unique and ultimately valuable.
If you’re a startup or organization challenged with connecting the dots, schedule time with me and we can talk about how to solve your digital problems.