Tag: strategy

Website Architecture Sketch

Web Design and SEO Coaching for Small Business


You are a small business owner, and you need a working website to communicate your value proposition or sell your products to potential customers.

You’ve taken the steps to get started, but you’re not really sure how to pull it all together.

Someone says, “You need a hero banner that converts!” What the f*&$^ does that mean?

You need a graphical UI designer (or, do you?), and you find a print designer who doesn’t do web design. Why are the two so different?

You need a developer (or, do you?) and you don’t know where or how to get started. Someone introduces you to a web developer from India. You work with that resource for a week. The design is horrible, but the site structure is okay. How do you fix it?

You need CONTENT, but don’t really know what content you’ll need and why. You say to yourself, “I can’t produce content for my website, I don’t have the time or even know how to do it. Who is going to create it?”

You want a podcast and you think you have to put it on a 3rd party podcast platform and not your website (but, do you?). You aren’t sure what goes into a podcast or how it’s distributed.

Someone says, “Have you given the developer your UI for the site yet”? And, you have no idea what that means.

You have $1,000. A web developer in the US quotes you $10,000, but an offshore developer quotes you $750. Why the huge difference in cost/budget?

So many questions, rarely a sufficient answer.

You’re frozen. You’re wondering why this is so hard when everyone else told you, just get this (insert website platform here) or just hire these people, and you’ll be off and running in no time!

(Psst: That’s never really true, is it?)

It’s not that easy? All the know-it-alls that tell you building your website will be easy-peasy, and they actually have no idea what you want, so their advice is premature.

How do you learn about all this? How do you reach for help when no one in your circle is an expert or willing to spend the time explaining it.

That’s where I come in.

Set up a free, 30-minute call with me, and we’ll explore your issues and then set out a plan to help you better understand what you’re getting yourself into.

I’ve built hundreds of websites over the last 30 years. Through that experience, I’ve learned a whole lot. I can share that with you when we begin working together.

Book a 30-minute free consultation today, and let’s get on this!

8 tips to finding your way in a down economy


On Facebook, URB Mag publisher and HuffPo columnist, Ray Roker, posted this:

Raymond Leon Roker: “Dear unemployed person, I feel for you, but the job you used to have doesn’t exist anymore. No time to complain or whine about the “economy.” You simply… Must. Learn. New. Shit.”

Learning is critical in today’s job market. Here are some of the things I did to keep myself busy while seeking new employment.

1. I launched WordPress Westchester using Meetup.com to promote myself and my colleagues as WordPress experts. I’ve gotten a few clients through this method of self promotion.

2. Launched a Digital Media consulting company, Digital Strategy Works. The website is tied to Facebook and Twitter, and I am actively utilizing this resource for self-promotion and marketing…. See More

3. Hired an intern to help me promote and market DSW. There are plenty of young people who want to network and need experience. Even if you only need them 6 to 10 hours a week, it’s enough to help you get your message out and start drumming up some business.

4. Volunteered to help build and manage a website for the National Museum of Hip-Hop. It was a ton of work, but keeping with the project gave the impression to others that I was busy working on something important. People like to work with people who are busy. If you sit around sending out resumes and hoping that someone is going to call you, they might, but what’s more important is to stay visible in your field. Giving away your skills for free isn’t easy, but it will show others that you are committed and that you can execute with nothing more than an idea.

5. Find public speaking opportunities and look in other markets. Don’t be afraid to move to where you are needed, instead of beating your head against the wall in a major metro area. There is growth in other markets, you just need to be willing to look and move. While I am building WordPress Westchester, I looked for other opportunities to speak about my experiences with WordPress. When Wordcamp Raleigh came around a few months ago, I put together a presentation (available on my Slideshare.net account) and asked to speak. While there, I checked out the area, networked with a few web shops, and voila…got a client I am now doing a project for. In addition, that turned into a job opportunity. I sat down next to someone at lunch at the conference, made sure to say hello to him and ask him where he’s from and what he’s doing. That conversation turned into a job offer from the University of North Carolina – Chapel Hill. I’m moving in a month. I know it’s not easy to uproot your family, especially those with children in school, but you also can’t keep killing yourself in the same place if opportunities do not exist where you are, or the competition is driving you out of the market.

6. Make sure you have the best resume and cover letter, but keep things short and to the point. Try as best you can to not take it personal when a recruiter or hiring manager passes you over. It’s their problem, not yours. If you believe you are the most talented person for the job, maybe you are, but in a competitive market, maybe you’re not. Like Raymond says, you’ve got to learn new skills. How do you do that with little income? It’s called the Library. There are a ton of free meetups now. And, you can intern for others while you look. Make yourself useful, make an impact, and you will find what you are looking for.

7. Time. This all takes time. It can take 6 months to a year to reinvigorate your career, but I am living proof that you can leave your job in the worst economy in decades, start a consulting company, pick up clients, and even get a job. How did I do it? I kept busy and focused on the goal. It was so hard, to the point of tears and arguments at home, but in the end it all worked itself out.

8. I went back to school to get my degree in Digital Communications and Media from New York University. Graduated May 09. It’s never too late to go back to school and cement your skills.