Synopsis: My digital strategy and WordPress consulting company, Digital Strategy Works, was hired by Resume Deli to plan, a redesign of their marketing website. The client decided to go in another direction, but these wireframes and sketch are an example of how I thought through this redevelopment effort.
Solutions: WordPress consulting; Information Architecture; User Experience Design; Creative Design Management; Project Management
As a freelance Information Architect, I was hired by the White Space Group to develop the flowcharts and wireframes for a destination party planning and events website, Celebrations.com.
Client: White Space Group, 1800Flowers
Solutions:Information Architecture; User Experience Design.
Synopsis: As founder of Netmix.com, I collaborated Cablevision to build an Abobe Flash™ experience, Supamix, which broadcast streaming music programming curated by Netmix.
Solutions: Music Programming, Creative Design Direction
Synopsis: As Director of Information Architecture and User Experience Design at Zaah Technologies, I led planning, design and development of an e-commerce destination website for leading Long Island, NY-based graffiti writer and comic book creator, Phetus.
Solutions: Product Development; Information Architecture, Creative Design Direction; Project Management
Popular online EDM video channel, OneBeat.tv, hired my company, Digital Strategy Works, to plan, redesign and develop a new tiled mosaic experience for their popular blog.
Website: https://www.onebeat.tv
Solutions: Project Management, Art Direction, Information Architecture, User Experience Designer, and WordPress web development.
Synopsis: Developed product requirements documentation, site map and wireframes for this companion site to MetroTV’s daily music television program, The Daily Beat. This is a pre-MySpace music social network targeted at teen music fans in the New York City market.
Solutions: Content Management; Product Development; Information Architecture; Creative Direction; Project Management
Synopsis: As VP of Music Services for Entertainment Media Works destination web site, StarStyle.com, DSW founder, Tony Zeoli, led Product Development, User Experience and Business Development for the company’s online music video with contextual commerce engine experience. During his tenure, Zeoli partnered with the company’s CEO to close the first streaming video licensing deal for music videos alongside contextual commerce with Universal Music Group. Zeoli was also responsible for the company’s partnerships with MTV Networks and Univision, as well as many independent labels, music video promotion services, management companies, artists, stylists, hair and make up artists and music video directors. In fact, StarStyle Music was the most ambitionus effort to date to partner labels and artists with online retail.
Artists participating in the StarStyle offering included Jeremiah, Fergie, Mary J. Blige, Gwen Stefani, Matchbox Twenty, Joan Jett, Brooke Hogan feat. Paul Wall, Angelique Kidjo feat. Joss Stone, Tre Hardson, Mims and many more.
The following screen shots contain products and imagery from Black Eyed Peas lead singer, Fergie’s, music video, Glamorous.
Synopsis: As Lead Developer at UNC Chapel Hill School of Journalism and Mass Communication, I planned and maintained web systems, site architecture, ongoing production and maintenance of ReeseNews.org. The website was optimized for iPad delivery in HTML5, including an innovative floating navigation menu, the ability to move and auto resize content blocks on the home page (below), and a custom weather widget programmed in javascript and utilizing the Weather.com API. Third party integrations included Brightcove for online video delivery and Razuna, a digital asset management system.
The ArtWeCan.com Web site was born out of an inspiration by contemporary urban artist, Phetus, to create art pieces inspired by Barack Obama’s campaign for President of the United States, with the intent to auction the pieces and donate the proceeds to the campaign.
Working directly with the artist to define the requirements, the site was put on fast track, rapid-prototype and was created within days. I developed the wire frames laying out the site’s user interface, worked with our graphics team on the site’s theme and implemented the site’s content strategy. Because of the rapid development required, the associated PDF does not contain descriptive notes. Using an agile process, I managed development through email, IM and Basecamp.
Solutions: Product Development, Information Architecture, Creative Direction, Marketing.
Synopsis: As Director of Information Architecture and User Experience Design for Zaah Technologies, I lead redevelopment of BibleExperience.com, a promotional web site providing marketing support for the Bible Experience suite of products from Zondervan, a faith-based publisher.
For this project, I architected a playlist creation tool to allowed a user of the site to create playlists of audio passages and share those playlists with friends.
Solutions: Product Development; Project Management; Information Architecture; Creative Direction.
BibleExperience.com Wireframes
Bible Experience Playlist Creator
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