Digital strategy, online marketing, web development and content production consulting to the organizers of the nation’s first museum dedicated to Hip-Hop. The National Museum of Hip-Hop web site (https://www.hiphopmuseum.org) launched Q2 2010.
Solutions: Product Development, Information Architecture, WordPress Consulting; Creative Design Direction; SEO; Analytics; Video; Subscription Services; Email Marketing; Social Media Branding; Social Media Marketing
Synopsis: As Director of Information Architecture and User Experience Design, I led IA, UxD and Creative Design for Digibug, a Zaah Tecnologies company operating a software as a service photo development platform for photographers to sell photos online. I also led digital and print marketing efforts.
Solutions: Information Architecture; User Experience Design; Project Management; Product Development; Digital and Print Marketing
The ArtWeCan.com Web site was born out of an inspiration by contemporary urban artist, Phetus, to create art pieces inspired by Barack Obama’s campaign for President of the United States, with the intent to auction the pieces and donate the proceeds to the campaign.
Working directly with the artist to define the requirements, the site was put on fast track, rapid-prototype and was created within days. I developed the wire frames laying out the site’s user interface, worked with our graphics team on the site’s theme and implemented the site’s content strategy. Because of the rapid development required, the associated PDF does not contain descriptive notes. Using an agile process, I managed development through email, IM and Basecamp.
Solutions: Product Development, Information Architecture, Creative Direction, Marketing.
Synopsis: As Director of Information Architecture and User Experience Design for Zaah Technologies, I lead redevelopment of BibleExperience.com, a promotional web site providing marketing support for the Bible Experience suite of products from Zondervan, a faith-based publisher.
For this project, I architected a playlist creation tool to allowed a user of the site to create playlists of audio passages and share those playlists with friends.
Solutions: Product Development; Project Management; Information Architecture; Creative Direction.
BibleExperience.com Wireframes
Bible Experience Playlist Creator
As Program Manager at the Associated Press (2005), I lead development of the AP Hosted News video platform distributed to news organizations worldwide.
Solutions: Project Management, Product Development, Information Architecture
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