TonyZeoli.com

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Tony Zeoli — Thu, 01 Jan 1970 00:00:00 +0000

What am I doing to affect change in this country?

Tony Zeoli — Thu, 01 Jan 1970 00:00:00 +0000

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Tony Zeoli — Thu, 01 Jan 1970 00:00:00 +0000

About

Tony Zeoli — Fri, 08 Jan 2010 20:26:12 +0000

Tony Zeoli is a digital media consultant providing forward-thinking thought leadership in the development of digital media applications for corporations and start-ups. For the past 15+ years, Zeoli has created digital products for Sony/BMG, Associated Press, Entertainment Media Works, Cablevision Systems Corp., Fuse, Smith Street Records, Twilo, Vinylmania and Melibee Global. From 2005 to 2007, Tony was Vice President of Music Services at Entertainment Media Works where he orchestrated the creation of the company's music division and led development of the organization's online music video platform for its consumer portal StarStyle.com™. During his tenure at EWW, Tony negotiated partnership agreements with major and independent recording labels and artists, and developed the overall music content strategy for StarStyle, including entertainment news features, online music video programming, blogging and podcasting. He also closed agreements with Universal Music Group, MTV and Univision. Previously, Zeoli consulted to the Associated Press, overseeing the development of the AP's blog platform for its youth culture news portal, ASAP and its online video news service, which was distributed to hundreds of news web sites worldwide. In his prior role as senior producer at New York's MetroTV, he spearheaded the development of the network's companion website for its popular daily music television show, "The Daily Beat." Zeoli worked on the country's first iTV music video VOD channel for Metro, which was re-branded and launched as Fuse On Demand for the Fuse music television networks. He also received a Communicator Award, the cable industry's highest honor, for his work as senior producer of the New York Music Rundown, the country's first VOD music news program available through Cablevision's Metro Plus VOD channel. Zeoli also launched Netmix.com, the first site to air mix-sets from top electronic/dance DJs. He continues to program and produce for Netmix Radio, today a 24-hour dance music radio station licensed for Internet broadcast. The site also hosts his popular daily blog. Himself a prestigious club DJ and former Billboard Dance Chart reporter, Zeoli helped to spur the online DJ culture and was one of the first to convince companies like Sony Music and Arista Records to market their music and promote dance artists online. For more than a decade, Zeoli has been outspoken on a range of digital music and Internet-related issues and has participated in panels at the Billboard Dance Music Summit and Amsterdam Dance Event, NYU’s MBA Music & Entertainment Forum, iHollywood Forum's Music 2.0 and was asked to lead and moderate the interactive music panel for 5 consecutive years at the world's largest dance music conference, the Winter Music Conference. Zeoli continues to influence global youth culture and music through his DJ career. Making the choice to go all digital, Zeoli is also a full-fledged laptop DJ mixing it up a club near you.

Portfolio

Tony Zeoli — Mon, 11 Jan 2010 13:46:38 +0000

• Wordpress Development

[caption id="attachment_92" align="alignleft" width="200" caption="Doctor-Wallace.com - Premium Theme"][/caption]

Doctor-Wallace.com

Client: Dr. Tristin Wallace

Site: http://www.doctor-wallace.com Synopsis: Dr. Tristin Wallace is a Vancover, BC based Naturopath and Applied Kinesiologist. After 8-months of fits and starts with a local web designer, I helped Doctor Wallace find a solution that would get her online as quickly as possible, yet make sure her web site would be easy to navigate and look beautiful. Because time was of the essence and there were cost concerns, I recommended using the Health & Beauty theme from OrganicThemes.com. The theme comes configured with a marquee for either images or video; a panel for introductory text; the ability to swap out a logo; the ability to add thumbnail images as creative for to delineate the site’s main sections; and drop-down navigation. It was the perfect solution for Dr. Wallace, so that she could learn the ins and outs of Wordpress, while dreaming up a custom theme in the future. In less than 72-hours:

I installed and configured Wordpress on Dr. Wallace’s hosting account at Godaddy.
added appropriate php.ini file to ensure Wordpress would function well on the server.
acquired Health & Beauty theme from OrganicThemes.com.
configured the theme in the admin control panel.
assisted Dr. Wallace in plotting out the navigation and adding content.
assisted Dr. Wallace in setting up the “testimonials” category to publish her patient’s testimonials to the home page slider.
performed a bit of light graphic design to create a custom logo and custom images for placement throughout the web site.
created SEO opportunities throughout the site by setting the permalinks and installing All-In-One-SEO.
searched for and installed various plug-ins for form building, Google maps, ShareThis, spam control, newsletter, Twitter & Facebook, hiding posts, and even online scheduling of appointments.
trained Dr. Wallace in how to publish with Wordpress, create keywords and be an SEO-jedi master!
we registered her site with GetClicky to track stats and installed a Google XML site map generator, to get her up to speed with Google, Bing, and Yahoo!

[caption id="attachment_267" align="alignleft" width="150" caption="National Museum of Hip-Hop Comp Design"][/caption]

HipHopMuseum.org

Client: National Museum of Hip-Hop

Digital Strategy Works provides digital strategy, online marketing, web development and content production services to the organizers of the nation's first museum dedicated to Hip-Hop. The National Museum of Hip-Hop web site (http://www.hiphopmuseum.org) launched Q2 2010. Solutions: Product Development, Information Architecture, Wordpress CMS install and ongoing maintenance, custom graphic design, custom Wordpress theme development, SEO and analytics, video, subscription services, email marketing.

[caption id="attachment_292" align="alignleft" width="150" caption="MelibeeGlobal.com"][/caption]

MelibeeGlobal.com

Client: Melibee Global

Melibee Global is an international education consulting organization. Founder, Missy Gluckmann, was seeking a way to engage the professional international education community from an editorial perspective. Digital Strategy Works provided a Wordpress-enabled solution to allow Missy to publish news and information to her target audience. Solutions: Wordpress CMS and free theme installation; custom theme configuration; plug-in management; search engine optimization; ongoing maintenance and digital strategy.

[caption id="attachment_294" align="alignleft" width="150" caption="The Bloom Effect Home Page"][/caption]

TheBloomEffect

Client: Fiona Bloom

Music marketing and artist management agency, The Bloom Effect needed professional support for the organization's Wordpress-enabled, Bloom Blog. Digital Strategy Works provided Wordpress training and CMS configuration, including plug-in installation and custom theme development to fix legacy issues, install Google Adsense scripts and perform SEO optimization. When the Bloom Blog was targeted by a hacker resulting in the site identified by Google as hosting malicious programs, Digital Strategy Works performed a Wordpress security sweep, upgraded the system to the latest version and removed all unknown registered users. DSW installed recommended plug-ins to perform regular security scans, database backup operations and other important functions. DSW then directed The Bloom Effect on how to register the site with Google's Webmaster Tools and request to remove the site from its blacklist. Solutions: Wordpress maintenance and security enhancements; search engine optimization; Google Adsense installation; advising/consulting and ongoing maintenance.

• Information Architecture & Product Development

WhatsWear.com 2.0 (2009)

Client: Zaah Technologies, WhatsWear Media

Lead product development, information architecture and creative direction for this fashion portal with social, shopping, and online portfolio creation features. [caption id="attachment_443" align="aligncenter" width="300" caption="WhatsWear.com Home Page Wire Frame"][/caption] [caption id="attachment_440" align="aligncenter" width="300" caption="WhatsWear.com Home Page Mockup"][/caption] Solutions: Product Development; Information Architecture; Art Direction.

BibleExperience.com 2.0 (2009)

Client: Zaah Technologies, Zondervan

Lead redevelopment of BibleExperience.com, a promotional web site providing marketing support for the Bible Experience suite of products. Description: “The Bible Experience brings together over 400 of today’s biggest celebrities and religious leaders to deliver the Word of God like never before. Featuring world-class Hollywood music and sound design, The Bible Experience is a fully dramatized reading of both the Old and New Testaments. And with mp3 plus text capability, you can read along as you listen, for the full Experience.” Streaming format with play list creation tool, social sharing and reading plans will be available online on August 15, 2009. [caption id="attachment_281" align="aligncenter" width="300" caption="Bible Experience Home Wire Frame"][/caption] [caption id="attachment_282" align="aligncenter" width="295" caption="Bible Experience Home Comp"][/caption] [nggallery id=14] Solutions: Product Development; Information Architecture; Art Direction.

BibleExperience.com Media Center (2009)

Conceptual wire frames for Bible Experience Media Center, which gives users the ability to create play lists and share their favorite Bible verses. [nggallery id=13]

JesusStoryBookBible.com (2009)

Client: Zaah Technologies, Zondervan

[caption id="attachment_364" align="aligncenter" width="275" caption="Jesus Story Book Bible Home Page"] [/caption] Solutions: Product Development; Information Architecture; Art Direction.

TheMeIWantToBe.com (2009)

Client: Zaah Technologies, Zondervan

[caption id="attachment_361" align="aligncenter" width="233" caption="Me I Want To Be Home Page"][/caption] Solutions: Product Development; Information Architecture; Art Direction.

TheStory.com (2009)

Client: Zaah Technologies, Zondervan

[caption id="attachment_360" align="aligncenter" width="300" caption="The Story Home Page"][/caption] Solutions: Product Development; Information Architecture; Art Direction.

AxiomTheBook.com (2009)

Client: Zaah Technologies, Zondervan

[caption id="attachment_368" align="aligncenter" width="300" caption="Axiom The Book Home Page"][/caption] Solutions: Product Development; Information Architecture; Art Direction.

Zaah.com Redesign (2009)

Client: Zaah Technologies

[caption id="attachment_85" align="aligncenter" width="300" caption="Zaah Home Page - Wire Frame"]

[/caption]

Zaah Home Page - Mockup

Solutions: Product Development; Information Architecture; Creative Direction.

Project: Digibug Redesign (2009)

Client: Online Photo Products, Inc

Leading redevelopment of Digibug.com web site. Providing Information Architecture, User Experience strategy and creative direction to improve b2b communications with clients, vendors and enhance administration back-end (not shown). [caption id="attachment_306" align="aligncenter" width="300" caption="Digibug Redesign Comp"][/caption]

Digibug Marketing (2009)

Client: Online Photo Products, Inc.

Led creation of marketing literature for Digibug, an online photo services Web site and custom photo printing application. Managed creative direction and worked with marketing to define and describe Digibug’s product offering. The company’s Business Development department implemented the brochure-ware in their sales communications.

[caption id="attachment_308" align="alignnone" width="200" caption="Organizations & Teams: Side A"][/caption]	[caption id="attachment_307" align="alignnone" width="200" caption="Organizations & Teams: Side B"][/caption]
[caption id="attachment_312" align="alignnone" width="200" caption="Web Developer: Side A"][/caption]	[caption id="attachment_311" align="alignnone" width="200" caption="Web Developer: Side B"][/caption]
[caption id="attachment_310" align="alignnone" width="200" caption="Photographer: Side A"][/caption]	[caption id="attachment_309" align="alignnone" width="200" caption="Photographer: Side B"][/caption]

Solutions: Product Marketing, Creative Direction

PhetusExclusives.com (2009)

Client: Phetus, Zaah Technologies

Online shop and art gallery developed for Long Island, NY based urban graffiti artist, Phetus, creator of the Concrete Immortalz comic book and toy characters. [singlepic id=9 w=320 h=240 float=center] [nggallery id=2]

ArtWeCan.com.com (2008)

Client: Zaah Technologies

The ArtWeCan.com Web site was born out of an inspiration by contemporary urban artist, Phetus, to create art pieces inspired by Barack Obama’s campaign for President of the United States, with the intent to auction the pieces and donate the proceeds to the campaign. [caption id="attachment_331" align="aligncenter" width="300" caption="ArtWeCan Home Page"][/caption] Working directly with the artist to define the requirements, the site was put on fast track, rapid-prototype and was created within days. I developed the wire frames laying out the site’s user interface, worked with our graphics team on the site’s theme and implemented the site’s content strategy. Because of the rapid development required, the associated PDF does not contain descriptive notes. Using an agile process, I managed development through email, IM and Basecamp. Solutions: Product Development, Information Architecture, Creative Direction, Marketing.

Zecurion.com (2008/09)

Client: Zecurion, Zaah Technologies

Created site map and wireframes for Zecurion, a computer security company, which resulted in the successful launch of the companies corporate sales and e-commerce Web site. [caption id="attachment_333" align="aligncenter" width="300" caption="Zecurion wire frame: Home Page"][/caption] [caption id="attachment_332" align="aligncenter" width="297" caption="Zecurion Final Home Page"][/caption] Solutions: Information Architecture; User Experience Design

Celebrations.com (2008)

Client: Celebrations.com/DotBoxIdeas

[caption id="attachment_426" align="aligncenter" width="400" caption="Celebrations.com Site Map"][/caption] [caption id="attachment_427" align="aligncenter" width="400" caption="Celebrations.com Site Map"][/caption]

[caption id="attachment_428" align="aligncenter" width="400" caption="Celebrations.com Site Map"][/caption] [caption id="attachment_430" align="aligncenter" width="400" caption="Celebrations.com Home Page Wireframe Above Fold"][/caption] [caption id="attachment_431" align="aligncenter" width="401" caption="Celebrations.com Home Page Wire Frame Below The Fold"][/caption]

[caption id="attachment_425" align="aligncenter" width="400" caption="Celebrations.com Home Page"][/caption] Solutions: Information Architecture; User Experience Design.

ThisGirl.com (2008)

Client: EpicRecords/DotBoxIdeas

[caption id="attachment_82" align="aligncenter" width="400" caption="ThisGirl.com Wire Frame - Home Page"][/caption] Solutions: Information Architecture; User Experience Design. [caption id="attachment_365" align="aligncenter" width="401" caption="Pepsi Football Home Page"][/caption]

Pepsi Universe (2008)

Client: Pepsi International / KTV Media

Managed site enhancement and content updates, adding to and improving the user experience for this global, Flash-based, Pepsi Football Web site. Solutions: Product Management, Flash Development

StarStyle.com Music Video Player with Contextual Commerce Engine (2005-2007)

Client: Entertainment Media Works/StarStyle.com

As VP of Music Services for Entertainment Media Works destination web site, StarStyle.com, DSW founder, Tony Zeoli, led Product Development, User Experience and Business Development for the company’s online music video with contextual commerce engine experience. During his tenure, Zeoli partnered with the company’s CEO to close the first streaming video licensing deal for music videos alongside contextual commerce with Universal Music Group. Zeoli was also responsible for the company’s partnerships with MTV Networks and Univision, as well as many independent labels, music video promotion services, management companies, artists, stylists, hair and make up artists and music video directors. In fact, StarStyle Music was the most ambitionus effort to date to partner labels and artists with online retail. Artists participating in the StarStyle offering included Jeremiah, Fergie, Mary J. Blige, Gwen Stefani, Matchbox Twenty, Joan Jett, Brooke Hogan feat. Paul Wall, Angelique Kidjo feat. Joss Stone, Tre Hardson, Mims and many more. The screen shots to follow contain products and imagery from Black Eyed Peas lead singer, Fergie’s, music video, Glamorous. [caption id="attachment_369" align="aligncenter" width="300" caption="StarStyle Music Video: Fergie - All Products"][/caption] [caption id="attachment_370" align="aligncenter" width="300" caption="StarStyle Music Video Player: Product Open"][/caption]

StarStyle.com Fashion Widgets (2007)

Client: Entertainment Media Works/StarStyle.com

Architect commerce widget for StarStyle viral marketing promotions. Included Google Analytics click-tracking code to ascertain popularity of products, plot merchandising and track clicks to commerce. Ability to embed in various social environments and web sites for maximum viral exposure. DSW founder, Tony Zeoli, also worked with Michael and Terry Lippman of Lippman Entertainment to launch this widget from Matchbox Twenty. Zeoli participated in negotiations with MTV Networks to place StarStyle widgets into MTV.com’s Buzzworthy blog. We launched Lupe Fiasco on Buzzworthy and saw over 2,000 clicks on the widget in a 24-hour window. It was the first and last promotion we would do with MTV before StarStyle ceased music operations in December, 2007.

EMW/StarStyle.com Marketing Brochure (EMW/StarStyle.com 2007)

Created marketing literature to support business development efforts with major and independent record labels.

TheDailyBeat.com (2001)

Client: Cablevision Systems Corp/MetroTV

Developed site maps, wire frames and spec documentation for this companion site to MetroTV’s daily music television program, The Daily Beat. [caption id="attachment_336" align="aligncenter" width="300" caption="Daily Beat Home Page"][/caption]

TVDJ (MetroTV, 2001)

Client: Cablevision Systems Corp. / MetroTV

As Senior Music Producer at MetroTV, DSW founder, Tony Zeoli, provided high level user experience and strategic content recommendations, as well as insights into the user experience of online music products in the development of Cablevision’s first-to-market VOD music channel. [caption id="attachment_337" align="aligncenter" width="300" caption="TVDJ Main Screen"][/caption] [nggallery id=3]

Project: Green Room (2001)

Client: Cablevision Systems Corp./MetroTV

As Senior Music Producer, I provided high level user experience, graphic design and content recommendations for this prototype local live event and restaurant VOD application, The Green Room.

Supamix (MetroTV, 1998-2000)

Client: Cablevision Systems Corp./MetroTV

[caption id="attachment_435" align="aligncenter" width="300" caption="Supamix Home Page"][/caption] As founder of Netmix.com, I collaborated Cablevision to build an all-Flash experience, Supamix, which housed licensed Netmix proprietary music programming.

AP Hosted News Video Player

Associated Press

As Program Manager of Online Products for the Associated Press, Tony Zeoli defined business requirements and supervised product development of the AP's Hosted News Video Player viewable on over 100 online U.S. news organizations.

APSAP Web Logs

Client: Associated Press

As Program Manager, Online Products, Associated Press, Tony Zeoli defined business requirements, supervised product development and integration of the ASAP Weblog journals into the greater asap.ap.org youth-audience news portal. [caption id="attachment_287" align="aligncenter" width="277" caption="AP ASAP Blog"][/caption]

Netmix

Client: Netmix.com, Inc.

[caption id="attachment_437" align="aligncenter" width="300" caption="Netmix Home Page 2010"][/caption] [caption id="attachment_436" align="aligncenter" width="300" caption="Netmix Home Page 1998"][/caption] In November 1995, DSW founder, Tony Zeoli, launched Netmix.com, launching the world's first Urban/Electronic streaming music mix-show DJ culture web site. In June 2000, Netmix.com was purchased for cash and stock in New York based, Polyverse, Inc., becoming one of only two DJ culture websites in the USA to be acquired pre-dotcom crash. In October 2000, Polyverse Inc., ceased operations and severed its relationship with Netmix.com. At it's peak, Netmix.com reached ver 1 Million unique visitors from over 100 countries per year. DJs featured "in the mix" included the first ever online sets by Paul Oakenfold, Armand Van Helden, John Digweed, Eric Morillo, Frankie Bones, Terry Lee Brown Jr., Grooverider, Seb Fontaine, and Paul van Dyk.

Links

Tony Zeoli — Wed, 13 Jan 2010 06:27:36 +0000

Fixing the Tony Zeoli web site

Tony Zeoli — Wed, 13 Jan 2010 08:20:53 +0000

A few days ago, I inadvertently took down my personal TonyZeoli.com web site, after my former hosting company informed me that they were moving off one provider to another. Although I double checked my admin, I didn't realize my personal blog was still being hosted with the provider in question. Much to my dismay, after I'd sent an "all clear" to the system administrator, they deleted my hosting account and along with it my personal blog. Of course, being a web veteran, I should have had that site backed up, but I hadn't done it in a while. Alas, I have to rebuild, which is fine because there wasn't much here yet anyway. However, I do plan on really developing this blog/site over time as a hub for everything that I'm working on. I've been re-inspired, so to speak, to use this online venue as a platform for my ideas as well as a place to post things I pick up every day. Now that I'm publishing TonyZeoli.com, I'm going to do my best to use the Wordpress publishing app for the iPhone, which somehow remains dormant despite the fact that it's on the first screen of my phone. I'm not sure yet the direction I'm going to take, but I want to be as open as I can about what it is that I'm working on in my daily life. It may go from the mundane to things that I think are quite exciting. I will try and post tutorials about things I've learned with links and images, as well as video musings, maybe a few podcasts, pictures are always fun, and stuff for my portfolio. Hope you can come along for the ride.

MTA Arts for Transit on the 5 Train to BK

Tony Zeoli — Thu, 14 Jan 2010 17:51:44 +0000

I snapped this neat NYC transit inspired piece on the 5 train to Brooklyn. The artist is Phillipe Lechien. It's an amazingly detailed piece that captures both the close proximity of urban living and slices of daily living in the city interconnected by transit. Such a fun portrait of NYC.

l_1600_1200_055BFE82-C51B-4D04-8AEC-6096A3EC84E7.jpeg

Tony Zeoli — Thu, 14 Jan 2010 18:01:40 +0000

Cargo Trade Show

Mon, 18 Jan 2010 03:32:07 +0000

Cargo Trade Show web site logo

Cargo Trade Show

Tony Zeoli — Mon, 18 Jan 2010 04:20:03 +0000

Cargo Trade Show

Cargo Trade Show NYC

Tony Zeoli — Mon, 18 Jan 2010 04:44:43 +0000

[caption id="attachment_33" align="alignleft" width="300" caption="Cargo Trade Show"][/caption] The Cargo Trade Show is back at St. Patrick's Center, 268 Mulberry Street [between Spring & Houston] in New York's NoLita. The area, now considered a yuppie enclave, is filled with turn-of-the-century walk-ups and smartly designed street facing fashion boutiques that's become an off-the-beaten-path destination for urban chic. Given my background in all things DJ culture, many of the featured brand's use music as a driver in the marketing. Sponsors included Karmaloop.com, the online urban fashion retailer. On Tuesday, I'll be heading down there with camera in tow to shoot some pics for Netmix. A few of the brand on hand include:

amivectio
bolt cutter
e.5.Charlie
entree
frank 151
gabriel ruiz
gifted threads
greedy genious
lingo 12
milkcrate athletics
rebel aire
sabit
stall & dean
the loots
triko
wild child nation
yours truly

BIBEXPER_XTRAS(v2.4.1)

Tony Zeoli — Tue, 19 Jan 2010 00:20:19 +0000

Wordpress Theme Presentation at Wordpress Westchester on Livestream

Tony Zeoli — Fri, 05 Mar 2010 15:55:12 +0000

On Feburary 24th, I gave a presentation to the Wordpress Westchester Meetup Group on the basics of Wordpress Theming. We used Livestream to web cast the video.

wordpress on livestream.com. Broadcast Live Free

omnigraffle_style_shadow

Tony Zeoli — Fri, 12 Mar 2010 18:44:35 +0000

Create gradient with Shadow feature - OmniGraffle 5

omnigraffle_properties_magnets

Tony Zeoli — Fri, 12 Mar 2010 18:49:23 +0000

Create magnets in OmniGraffle 5

omnigraffle_bexier_shape

Tony Zeoli — Fri, 12 Mar 2010 19:04:37 +0000

Image of OmniGraffle 5 Bezier Shape

omnigraffle_bezier_tool

Tony Zeoli — Fri, 12 Mar 2010 19:04:38 +0000

Create Bezier in OmniGraffle 5

omnigraffle_layers

Tony Zeoli — Fri, 12 Mar 2010 19:23:41 +0000

Create Layers in OmniGraffle

omnigraffle_layers_newlayer

Tony Zeoli — Fri, 12 Mar 2010 19:31:41 +0000

How to add a new layer in OmniGraffle 5

omnigraffle_layers_namelayer

Tony Zeoli — Fri, 12 Mar 2010 19:37:12 +0000

Naming a layer in OmniGraffle 5

omnigraffle_canvas_addduplicate

Tony Zeoli — Fri, 12 Mar 2010 19:41:41 +0000

Copying a canvas in OmniGraffle 5

omnigraffle_canvas_copy

Tony Zeoli — Fri, 12 Mar 2010 19:47:31 +0000

Creating a duplicate Canvas in OmniGraffle 5

Creating Layers and Bezier shapes in OmniGraffle 5

Tony Zeoli — Fri, 12 Mar 2010 19:59:29 +0000

Note: I recovered this post from an earlier version of this blog, which was lost when I changed hosting providers. Interaction design has come a long way from simply sketching out ideas on pencil and paper, to powerful tools that enable Information Architects and User Experience Designers to diagram and prototype complex Web sites, mobile applications and social media widgets. There are a growing number of resources to choose from. Some remain desktop-based, while others are “in the cloud” software-as-a-service applications. Each have their benefits and drawbacks. The most widely used desktop software, Microsoft Visio, is unfortunately PC only. What’s a Mac enthusiast to do? Fortunately, there are options.

[caption id="" align="aligncenter" width="350" caption="Celebrations.com Site Map"][/caption]

For the example pictured here—the Celebrations.com Site Map—I used the excellent OmniGraffle Professional 5 from OmniGroup. With each new release, OmniGraffle becomes more powerful and flexible. Need to show gradients? It’s a snap with the Style-Shadow feature. Need to add additional magnets to an object? You can do that too in Properties: Connections.

[caption id="attachment_64" align="aligncenter" width="243" caption="Omnigraffle 5 - Style - Shadow (Gradient)"][/caption]

[caption id="attachment_65" align="aligncenter" width="247" caption="OmniGraffle 5 - Properties - Magnets"][/caption]

One of my favorite new features is the bezier lines tool, which you’ve probaly used in graphics programs like Adobe Illustrator. With OmniGraffle Professional 5, you can now create custom shapes—a trick not possible in earlier versions.

[caption id="attachment_67" align="aligncenter" width="228" caption="Omnigraffle 5 - Bezier Tool"][/caption] [caption id="attachment_66" align="aligncenter" width="177" caption="OmniGraffle 5 - Bezier - Shape"][/caption]

When I first started using OmniGraffle, I wasn’t clear on how to use its Layers feature to my advantage. As I’ve grown accustomed to the software, creating Layers has certainly helped me build lengthy documents quickly and efficiently. Like any good graphic design software, OmniGraffle Professional 5 Layers feature gives you the ability to create your Web site model in step-by-step fashion, by enabling the turning on or off of objects not intended for every page. I generally add sitewide features to my first canvas by creating separate layers for sitewide objects. For example, the header, footer, navigation or any static sidebar elements. You may also lock a layer, hide a layer, or hide from print a layer. The hide from print feature allows you to see the layer in your document, but prevent it from printing on paper or to PDF.

[caption id="attachment_68" align="aligncenter" width="180" caption="OmniGraffle 5 - Layers"][/caption]

Using the CNTRL key (Mac users) and selecting New Layer from the drop-down menu, I’ll add a new layer we’ll call Content.

[caption id="attachment_69" align="aligncenter" width="220" caption="OmniGraffle 5 - Add New Layer"][/caption]

I can now insert text into the Content layer.

[caption id="attachment_70" align="aligncenter" width="200" caption="OmniGraffle 5 - Name Layer"][/caption]

Copying a canvas is easy. I’ll click once to select the Home canvas. Using the CNTRL-Click method once again, I’ll create a copy of the canvas by selecting “Duplicate Canvas” from the drop-down menu, and name it Landing Page 1.

[caption id="attachment_71" align="aligncenter" width="200" caption="OmniGraffle 5- Copy Canvas"][/caption]

I now have a duplicate of the previous canvas named Landing Page 1. You can see that the eye under the Conent layer is set to off. I’ve added a new layer, Hero Box, to the currently selected canvas. Voila! I’ve created a new page for my site model without having to manually duplicate my work over and over again from canvas to canvas or layer to layer.

[caption id="attachment_72" align="aligncenter" width="200" caption="OmniGraffle 5 - Canvas - Duplicate Canvas"][/caption]

As you can see, Layers are extremely useful when creating your OmniGraffle Professional 5 documents. Did you notice the orange layer, Page Title? It’s a shared layer, which means that it can be created once and be copied to every page, while carrying with it the same exact content contained in the original layer. Observe also how I am using the shared layer feature to add a Document Title, Canvas Name and Document Creation Date across the entire document. Each time you create a new canvas, simply drag your shared layer down (or up) to the canvas you want to copy it to, then simply drop it in, the same way you might drag and drop a file on your desktop into a new folder. Instead of moving it entirely, Omnigraffle Professional 5 will make an exact duplicate of the shared layer, placing it into the canvas you chose. Pretty neat trick and very useful for elements you’ll need to make consistent throughout your document. I use it frequently for numbering pages (Page 1 of 27, etc…). As I mentioned at the beginning of this post, OmniGraffle Professional 5 is not the only choice out there. I just happen to be getting pretty good at it and love it for a number of reasons, which I’ll get into in later posts. If you’re looking for other solutions, here’s a list desktop and SaaS programs I’ve found for creating anything from site maps to wire frames and working, clickable prototypes: Desktop Software:

SaaS

THIG_FRAMES_042708(final)_Page_01

Tony Zeoli — Fri, 26 Mar 2010 04:34:25 +0000

Home page wire frame for ThisGirl.com

Zaah Technologies_1220893041980

Tony Zeoli — Fri, 26 Mar 2010 04:43:03 +0000

02layout

Tony Zeoli — Fri, 26 Mar 2010 04:43:47 +0000

Zaah Home Page Mockup

dr-tristin-wallace(doctor-wallace.com)

Tony Zeoli — Fri, 26 Mar 2010 05:32:33 +0000

Web site of Dr. Tristin Wallace

Zaah1

Tony Zeoli — Fri, 26 Mar 2010 05:42:17 +0000

Zaah1

Tony Zeoli — Fri, 26 Mar 2010 05:46:33 +0000

Zaah Home Page Wire frame

Tony Zeoli — Fri, 26 Mar 2010 05:46:59 +0000

Temporary wire frame, Zaah.com home page

New Wordpress Theme for TonyZeoli.com-Jarah

Tony Zeoli — Fri, 26 Mar 2010 06:00:14 +0000

[caption id="" align="alignleft" width="200" caption="Jarah Theme for Wordpress"][/caption] Okay, so I got tired of the bland, generic theme I had been using. I think this theme is so much nicer! You can get this theme called "Jarah" in the Wordpress Theme Directory. Jarrah is a WordPress theme with two columns, four widget areas. The theme options include a removable bottom sidebar, category or page navigation, custom copyright notice. It comes with a lavalamp dropdown menu.

Our new 2007 Certified Pre-Owned Honda Civic EX

Tony Zeoli — Sat, 01 May 2010 03:32:17 +0000

[caption id="" align="aligncenter" width="450" caption="2007 Honda Civic EX"][/caption] I can't really remember when we started to look for a new car. 6-months maybe? Well, that search finally came to a long awaited end tonight, when my girlfriend pulled out the plastic so that we could get finally get out of the 1999 Honda Accord LX that we've been beating into the ground. Yup, that's the new (actually, certified pre-owned) vehicle in the photo. We think we got a pretty good deal. Not only will she be happy driving to work in a new(er) car everyday; I won't have to be dragged between Honda dealers in Brewster, Tarrytown, White Plains, and Yonkers. The goal was to get a 2005 or 2006 Honda Accord, but the price in this economy was a bit high. We settled on a budget conscious car we knew would last and got great gas mileage. After driving the 6-cylinder Accord for so long, downshifting to a 4-cylinder took a little getting used to. But, it's a peppy little car with decent pick-up. I'm certain we're going to try our best to keep this car out of the city. It seems as if they're fixing the Willis Avenue bridge or maybe building a new ramp to the current one. If your coming up Harlem River Drive, as you approach the bridge, there is major construction going on. The roads are absolutely horrible, to the point that New York City should pay for any damage done to cars traversing that area. It's really horrific. I usually drive up the East Side to save a few dollars on the toll at the Henry Hudson Bridge. Now that we have the Civic, I guess the choice is clear. It's either take the Civic through the no-man's land that is the Willis Avenue Bridge, or give $2.75 to NYC each time we cross the bridge.

B2B blogging and publishing with iPhone Wordpress App

Tony Zeoli — Sat, 22 May 2010 19:00:00 +0000

(This is an updated post to the original. Wordpress App for iPhone didn't save my post the way I'd originally intended it to. I had to update this post and republish using my laptop, defeating the purpose of the article. I've am grateful I remembered most of this post. There's nothing like losing your content and having to start from scratch.) I've been carrying this iPhone for well over a year now with the Wordpress iPhone app installed, but I rarely pull it out to post to any of my blogs. Amazing technology hangs on my belt, but I'm not using it! Usually, I'll pull up my Facebook or Tweetdeck app for the iPhone to publish my random thoughts, keeping my 1,500+ friends on the FB and over 700 followers on Facebook updated. But there's only so much one can say in 140 characters or less. The concept of SMS texting and status updates have changed the dynamics of interpersonal communication. I recently heard a report on WNYC radio in New York City about a young girl who posted 14,528 texts in one month. While that's an anomaly, companies like Twitter, Jaiku, and the defunct Pownce responded to the demand for applications to post quick, short updates using mobile devices. While each company provides the ability to post updates on a website, most posts come from mobile handsets, which provide a constant connection to the web. My girlfriend recently checked out You Are Not A Gadget for me from the Bronxville Public Library. I'm not even 20 pages in yet, but have already been introduced to author Jared Lanier's belief that the use of status updates have had a negative affect on interpersonal communication. Whether that's true or not depends on how we value social media tools in our daily lives. Our children are being trained to communicate in short bursts of information, communicating in acronyms and hacking punctuation to create smiley faces and frowns as a substitute for words. Young people have always created new forms of communication. There isn't much different in that regard, but we race to understand it and try to limit it, without even really comprehending its affect on us. While I'm pro social media, one can't ignore that communication has been irrevocably altered. While some argue SMS and status updates are disrupting the art of writing, which will lead to the decline of Western Civilization as we know it; others say that technology innovation makes improvements to our lives that we have yet to fully understand. Why use so many words to explain simple concepts? Status updates are brief and too the point. Once the wheel was invented, people chose to drive over walking. I'm sure there are those who argue nothing beats walking, but others embrace progress and use the new tools to their advantage, speeding by who they consider the walking fool. To each his or her own in this world. Let the chips fall where they may. For bloggers, it's easy to fall prey to the allure of SMS and status updates. As I use the Wordpress App for iPhone, I realize there are three distinct issues for those who want to publish long form text on mobile devices. The first issue is screen size. It's very difficult to view what you're already written that is hidden behind a scroll. You can only really see a few lines of text, which impacts your ability to quickly refer to what you've already written. The second issue is typing for an extended period on a mobile device. The size of the keys in portrait mode are difficult to master. Constant spelling errors abound. And, Wordpress on the iPhone doesn't identify spelling errors. You have to be on point and make sure there are no mistakes. And third, I'm here (I was here, I'm back at the hotel room now trying to salvage this post) in at the Four Points Sheraton in Raleigh, NC attending Wordcamp Raleigh. It was pretty easy for me to pull out my iPhone and tweet, Facebook my status, and use FourSquare to tag my location. I'm here at the listening to Jeffrey L. Cohen from Howard, Merrell, and Partners give a presentation on business blogging, which reminded me of a conversation I recently had with my girlfriend, who asked me why I post status updates instead of using my blog as my outlet. She knows that if I publish to my blog, Twitter Tools will post an update to Twitter, which is linked to my Facebook profile. Why not publish my thoughts on my blog and drive traffic, instead of ignoring the site in favor of the others? The answer lies in the time it takes for someone to blog at a conference. If I were just attending Wordcamp Raleigh as a blogger to cover the event, things might be different. I might have more time to sit down and publish an extended post about what I've learned. But, I'm attending as a business owner. I'm not only taking in the sessions, I'm also networking and talking business. With Jeffrey and my girlfriend's comments on business blogging in mind, I thought I'd pull out my iPhone, fire up the Wordpress app, and do what I tell my clients to do all the time. It took me about 3-hours to fully complete this post. And, once completed, while I thought my post was saved correctly, somehow I lost the entire post and had to go back and remember everything I wrote to recreate the original intent. I consider myself an expert on Wordpress, having blogged and constructed sites on the platform for the past 8-years. Today, when it comes to blogging over mobile using Wordpress for iPhone, the key word is "FAIL." That sure won't happen again! Maybe an iPad will solve the problem.

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Tony Zeoli — Sat, 22 May 2010 21:50:33 +0000

My experience pitching investors at Hatch Match

Tony Zeoli — Sun, 06 Jun 2010 06:53:20 +0000

On Thursday night (June 3), I made my way up to Columbia University for the Hatch Match event sponsored by The Hatchery. I'd never been to a Hatch Match, but wanted to get the experience of pitching to investors in 5-minutes. Bell rings and times up. After the first two 5-minute pitches, I quickly was able to hone my message down to the bare essentials. I realized while I had my deck with all the bells and whistles, the slides quickly became secondary to greeting and the verbal pitch. What rolls of your tongue in the first 30-seconds sets the stage for the next 4-minutes and 30-seconds. I arrived late after taking the wrong train uptown. I keep forgetting the 2/3 doesn't travel up Broadway. That little mistake cost me meetings with AOL and Fremantle Media, but that's okay, I hadn't expected them to be there anyway and I'm so early, they wouldn't come into play until later anyway. This was my first event and I was really just there to get the experience. When I entered the hall, I was given a list of investors with their target industries, bios, and list of companies they'd invested in. I quickly tried to read through the list of over 40 investors, but it was made difficult because while there target industries were listed next to their names, the list wasn't categorized by vertical, for example Media & Entertainment or Health Care. I think they could do better by listing investors under specific categories. Because I'd never been to a Hatch Match, I didn't realize that I should have taken the list with me to the sign-up area, where appointment stickers were flying off the table. By the time I read through the list and approached the tables to make my appointments, many were already sold out. So, I tried my best to pick one angel, one institution, and one company with some local NYC media & entertainment experience. It was a bit of a scramble, with everyone jostling to see what was still available. The first two selections were more to get my feet wet. The third selection paid off in spades. We all actually know this person, because he is a vocal participant on this list. I wasn't sure it was the same person, but I quickly went back through some posts on my iPhone and was excited to actually meet him in person. Really nice guy. At the end of the day, this was my first Hatch Match. I didn't expect it to be a big win, but I did meet a lot of people and gained some very, very valuable experience. It's exciting to get in the game and run off your pitch to investors. What I can say is that you should be ready and be early. Throw out your one paragraph description of what you're trying to do, then when the questions start coming, jump to the pages in your deck to support your answers. I realized that with my deck, it's best to actually use a sticky or tab (between pages) so that you can quickly flip to the section you want to refer to. I hadn't though of that before, but I know to do that next time. I've also learned over the years that it's best to pitch strategically to investors in your area of expertise. It's really a waste of time to try and grab just any investor. Sure, you never know—but, it's probably better to be strategic. If you do just "go fish," you're kind of taking away someones opportunity. I'm sure people took meetings out from under me that they had no business meeting with, but they chose them because of the name brand. My takeaway was that it was very well worth it for the learning experience. I met some amazing people, like Selene Kepila from Care Data. You can feel the drive, passion, and motivation when she speaks about her products and services. I also met Matt Mankins from InAMoon.com, a service to "fair trade" content. It was good to catch up with Kwasi Asare (formerly of Bad Boy Entertainment) who's working on a next-gen web app service called Fighter. Gotta look into that one and get a handle on what they're doing. On the periphery of the main hall were tables from sponsor companies. Columbia had a table to support their students. MTV Mobile had a table. And, Gigapixel Creative, a local NYC web development house, had a table too. The end result for me is that my last meeting resulted in a follow-up. People with Northern European experience completely get the dance music thing. I can't say that for most Americans. It's really a sad state of affairs in this country, but that's why I'm setting out (again) to change it. Hey, when Randy Jackson can starts a dance music label, that must mean that the market is shifting. Hip-Hop is over. The golden age has come and gone. Times are shifting to Lady Gaga and David Guetta, and I'm going to be there to service that niche. Hope this helps some folks who are considering pitching at these types of events. I learned so much and feel like I'm really ready now to move forward with my plans. It gave me a lot of confidence to get in there and just do it. You just gotta get into the pit and make things happen. No matter how far you are along, it's good to get the experience under your belt. You'll get valuable feedback and it will help you in the long run.

Dance Music in the news!

Tony Zeoli — Sun, 06 Jun 2010 06:58:25 +0000

It was exciting to read the news this week about dance music across America. The LA Times and Detroit News both published articles that focused on the growth of dance/electronic events. Miami New Times led the story in March with an article about the Ultra Music Festival. MTV followed up, hyping the connections to pop. The last link points to last year's NY Times article about the surge in interest in DJ training/education as the recession took hold. LA Times: http://articles.latimes.com/2010/may/30/entertainment/la-ca-summer-music-rave-20100530 Detroit News: http://detnews.com/article/20100601/ENT04/6010313/Movement-festival-sets-attendance-record-as-paid-event#ixzz0pcy86FoE Miami New Times: http://www.miaminewtimes.com/2010-03-18/music/ultra-music-festival-grows-again-in-2010 MTV Ultra Music Festival http://www.mtv.com/news/articles/1634874/20100328/motley_crue.jhtml New York Times: http://www.nytimes.com/2009/04/08/nyregion/08dj.html

8tracks handcrafted Internet radio powering a new generation of DJs

Tony Zeoli — Sun, 06 Jun 2010 07:27:53 +0000

8tracks is on of my favorite Internet radio sites. And, I'm not just saying that (disclosure: I'm on the Board of Advisors), because I'm down with the crew. It's just that these cats were able to survive the major label mafia and keep their handcrafted internet radio service available to wanna-be DJs. You gotta check out some of these mixes. Definitely music you won't hear on the radio. I'm digging this mix I posted from Aiden Bordner. Check this out and other phat mixes on 8tracks.com. Start your own radio station, tell your friends, and play all the music you probably have never heard, for as long as your ears can stand it. Anyone can become the DJ. I've got some joints on 8tracks as well. You can listen to my mixes on my profile here.

Resume

Tony Zeoli — Mon, 14 Jun 2010 01:13:19 +0000

Tony Zeoli Resume - Digital Strategy

8 tips to finding your way in a down economy

Tony Zeoli — Wed, 14 Jul 2010 16:17:31 +0000

On Facebook, URB Mag publisher and HuffPo columnist, Ray Roker, posted this: Raymond Leon Roker: "Dear unemployed person, I feel for you, but the job you used to have doesn't exist anymore. No time to complain or whine about the "economy." You simply... Must. Learn. New. Shit." Learning is critical in today's job market. Here are some of the things I did to keep myself busy while seeking new employment. 1. I launched Wordpress Westchester using Meetup.com to promote myself and my colleagues as Wordpress experts. I've gotten a few clients through this method of self promotion. 2. Launched a Digital Media consulting company, Digital Strategy Works. The website is tied to Facebook and Twitter, and I am actively utilizing this resource for self-promotion and marketing.... See More 3. Hired an intern to help me promote and market DSW. There are plenty of young people who want to network and need experience. Even if you only need them 6 to 10 hours a week, it's enough to help you get your message out and start drumming up some business. 4. Volunteered to help build and manage a website for the National Museum of Hip-Hop. It was a ton of work, but keeping with the project gave the impression to others that I was busy working on something important. People like to work with people who are busy. If you sit around sending out resumes and hoping that someone is going to call you, they might, but what's more important is to stay visible in your field. Giving away your skills for free isn't easy, but it will show others that you are committed and that you can execute with nothing more than an idea. 5. Find public speaking opportunities and look in other markets. Don't be afraid to move to where you are needed, instead of beating your head against the wall in a major metro area. There is growth in other markets, you just need to be willing to look and move. While I am building Wordpress Westchester, I looked for other opportunities to speak about my experiences with Wordpress. When Wordcamp Raleigh came around a few months ago, I put together a presentation (available on my Slideshare.net account) and asked to speak. While there, I checked out the area, networked with a few web shops, and voila...got a client I am now doing a project for. In addition, that turned into a job opportunity. I sat down next to someone at lunch at the conference, made sure to say hello to him and ask him where he's from and what he's doing. That conversation turned into a job offer from the University of North Carolina - Chapel Hill. I'm moving in a month. I know it's not easy to uproot your family, especially those with children in school, but you also can't keep killing yourself in the same place if opportunities do not exist where you are, or the competition is driving you out of the market. 6. Make sure you have the best resume and cover letter, but keep things short and to the point. Try as best you can to not take it personal when a recruiter or hiring manager passes you over. It's their problem, not yours. If you believe you are the most talented person for the job, maybe you are, but in a competitive market, maybe you're not. Like Raymond says, you've got to learn new skills. How do you do that with little income? It's called the Library. There are a ton of free meetups now. And, you can intern for others while you look. Make yourself useful, make an impact, and you will find what you are looking for. 7. Time. This all takes time. It can take 6 months to a year to reinvigorate your career, but I am living proof that you can leave your job in the worst economy in decades, start a consulting company, pick up clients, and even get a job. How did I do it? I kept busy and focused on the goal. It was so hard, to the point of tears and arguments at home, but in the end it all worked itself out. 8. I went back to school to get my degree in Digital Communications and Media from New York University. Graduated May 09. It's never too late to go back to school and cement your skills.

On my way to 2010.nyc.wordcamp

Tony Zeoli — Fri, 15 Oct 2010 17:42:35 +0000

[youtube]http://www.youtube.com/watch?v=9Iq6G5Fj8XY[/youtube] I'm headed out to RDU for a flight to LGA this afternoon to attend Wordcamp NYC 2010, where I will giving a presentation on Wordpress and Multimedia. It'll be good to see some old friends and make some news ones. Here's a video from the newsroom as I'm about to leave for the airport. [poll id="2"]

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Photos from my day at the Nasher Museum vinyl exhibit

Tony Zeoli — Sat, 16 Oct 2010 04:46:18 +0000

Here are photos from the The Record: Contemporary Art and Vinyl at the Nasher Musuem of Art, a contemporary art museum on the campus of Duke University. While the exhibit was closed to photographers, I was able to take these shots of a few works displayed in the public atrium, as well as pictures of people listening to collections curated by featured artists on turntables and with headphones located in the atrium as well. [gallery link="file" orderby="ID"] [poll id="3"] Find the Nasher Museum of Art using the Google Map below. [wp_geo_map]

WordPress and Multimedia (Updated) for WordCampNYC 2010

Tony Zeoli — Mon, 18 Oct 2010 15:28:25 +0000

[slideshare id=5469998&doc=wpnyc2010wordpressmultimediatonyzeoli-101017234018-phpapp02]

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Tony Zeoli — Sat, 13 Nov 2010 20:50:23 +0000

A Day at the Museum

Tony Zeoli — Sat, 13 Nov 2010 20:52:24 +0000

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Dr. Benjamin Chavis Jr. speaks on MLK Day 2011 at First Baptist Church, Chapel Hill

Tony Zeoli — Tue, 18 Jan 2011 03:13:25 +0000

I spent MLK Day 2011 in the first pew at Chapel Hill, NC's First Baptist Church, where I was blessed to hear the good Dr. Benjamin F. Chavis give a powerful and inspirational speech. I thought it was important to capture this day for history, so I brought camera with me and shot the entire 37-minute speech. It was a great way to celebrate Martin Luther King's legacy, but attending this service and now being able to share such an inspirational speech through the power of social media. [vimeo]http://vimeo.com/18893629[/vimeo]