Portfolio
HipHopMuseum.org
Client: National Museum of Hip-Hop
Digital Strategy Works provides digital strategy, online marketing, web development and content production services to the organizers of the nation’s first museum dedicated to Hip-Hop. The National Museum of Hip-Hop web site (http://www.hiphopmuseum.org) will launch in Q1 2010.
National Museum of Hip-Hop Comp Design
Solutions: Product Development, Information Architecture, Wordpress CMS install and ongoing maintenance, custom graphic design, custom Wordpress theme development, SEO and analytics, video, subscription services, email marketing.
MelibeeGlobal.com
Client: Melibee Global
Melibee Global is an international education consulting organization. Founder, Missy Gluckmann, was seeking a way to engage the professional international education community from an editorial perspective. Digital Strategy Works provided a Wordpress-enabled solution to allow Missy to publish news and information to her target audience.
MelibeeGlobal.com
Solutions: Wordpress CMS and free theme installation; custom theme configuration; plug-in management; search engine optimization; ongoing maintenance and digital strategy.
TheBloomEffect
Client: Fiona Bloom
Music marketing and artist management agency, The Bloom Effect needed professional support for the organization’s Wordpress-enabled, Bloom Blog. Digital Strategy Works provided Wordpress training and CMS configuration, including plug-in installation and custom theme development to fix legacy issues, install Google Adsense scripts and perform SEO optimization.
The Bloom Effect Home Page
When the Bloom Blog was targeted by a hacker resulting in the site identified by Google as hosting malicious programs, Digital Strategy Works performed a Wordpress security sweep, upgraded the system to the latest version and removed all unknown registered users. DSW installed recommended plug-ins to perform regular security scans, database backup operations and other important functions. DSW then directed The Bloom Effect on how to register the site with Google’s Webmaster Tools and request to remove the site from its blacklist.
Solutions: Wordpress maintenance and security enhancements; search engine optimization; Google Adsense installation; advising/consulting and ongoing maintenance.
While we continue to build out our online portfolio, we have posted samples of DSW founder, Tony Zeoli’s, previous work in order to display our professional competencies.
WhatsWear.com 2.0 (2009)
Client: Zaah Technologies, WhatsWear Media
Lead product development, information architecture and creative direction for this fashion portal with social, shopping, and online portfolio creation features.
WhatsWear.com Home Page Wire Frame
WhatsWear.com Home Page Mockup
Solutions: Product Development; Information Architecture; Creative Direction; Graphic Design.
BibleExperience.com 2.0 (2009)
Client: Zaah Technologies, Zondervan
Lead redevelopment of BibleExperience.com, a promotional web site providing marketing support for the Bible Experience suite of products.
Description: “The Bible Experience brings together over 400 of today’s biggest celebrities and religious leaders to deliver the Word of God like never before. Featuring world-class Hollywood music and sound design, The Bible Experience is a fully dramatized reading of both the Old and New Testaments. And with mp3 plus text capability, you can read along as you listen, for the full Experience.”
Streaming format with play list creation tool, social sharing and reading plans will be available online on August 15, 2009.
Bible Experience Home Wire Frame
Bible Experience Home Comp
Solutions: Product Development; Information Architecture; Creative Direction; Graphic Design.
JesusStoryBookBible.com (2009)
Client: Zaah Technologies, Zondervan
Jesus Story Book Bible Home Page
Solutions: Product Development; Information Architecture; Creative Direction; Graphic Design.
TheMeIWantToBe.com (2009)
Client: Zaah Technologies, Zondervan
Me I Want To Be Home Page
Solutions: Product Development; Information Architecture;
Creative Direction; Graphic Design.
TheStory.com (2009)
Client: Zaah Technologies, Zondervan
The Story Home Page
Solutions: Product Development; Information Architecture; Creative Direction; Graphic Design.
AxiomTheBook.com (2009)
Client: Zaah Technologies, Zondervan
Axiom The Book Home Page
Solutions: Product Development; Information Architecture; Creative Direction; Graphic Design.
Project: Digibug Redesign (2009)
Client: Online Photo Products, Inc
Leading redevelopment of Digibug.com web site. Providing Information Architecture, User Experience strategy and creative direction to improve b2b communications with clients, vendors and enhance administration back-end (not shown).
Digibug Redesign Comp
Digibug Marketing (2009)
Client: Online Photo Products, Inc.
Led creation of marketing literature for Digibug, an online photo services Web site and custom photo printing application. Managed creative direction and worked with marketing to define and describe Digibug’s product offering. The company’s Business Development department implemented the brochure-ware in their sales communications.
 Organizations & Teams: Side A |
 Organizations & Teams: Side B |
 Web Developer: Side A |
 Web Developer: Side B |
 Photographer: Side A |
 Photographer: Side B |
Solutions: Product Marketing, Creative Direction
PhetusExclusives.com (2009)
Client: Phetus, Zaah Technologies
Online shop and art gallery developed for Long Island, NY based urban graffiti artist, Phetus, creator of the Concrete Immortalz comic book and toy characters.
ArtWeCan.com.com (2008)
Client: Zaah Technologies
The ArtWeCan.com Web site was born out of an inspiration by contemporary urban artist, Phetus, to create art pieces inspired by Barack Obama’s campaign for President of the United States, with the intent to auction the pieces and donate the proceeds to the campaign.
ArtWeCan Home Page
Working directly with the artist to define the requirements, the site was put on fast track, rapid-prototype and was created within days. I developed the wire frames laying out the site’s user interface, worked with our graphics team on the site’s theme and implemented the site’s content strategy. Because of the rapid development required, the associated PDF does not contain descriptive notes. Using an agile process, I managed development through email, IM and Basecamp.
Solutions: Product Development, Information Architecture, Creative Direction, Marketing.
Zecurion.com (2008/09)
Client: Zecurion, Zaah Technologies
Created site map and wireframes for Zecurion, a computer security company, which resulted in the successful launch of the companies corporate sales and e-commerce Web site.
Zecurion wire frame: Home Page
Zecurion Final Home Page
Solutions: Information Architecture; User Experience Design
Celebrations.com (2008)
Client: Celebrations.com/DotBoxIdeas
Celebrations.com Site Map
Celebrations.com Site Map
Celebrations.com Site Map
Celebrations.com Home Page Wireframe Above Fold
Celebrations.com Home Page Wire Frame Below The Fold
Celebrations.com Home Page
Solutions: Information Architecture; User Experience Design.
ThisGirl.com (2008)
Client: EpicRecords/DotBoxIdeas
Solutions: Information Architecture; User Experience Design.
Pepsi Universe (2008)
Client: Pepsi International / KTV Media
Managed site enhancement and content updates, adding to and improving the user experience for this global, Flash-based, Pepsi Football Web site.
Pepsi Football Home Page
Solutions: Product Management, Flash Development
StarStyle.com Music Video Player with Contextual Commerce Engine (2005-2007)
Client: Entertainment Media Works/StarStyle.com
As VP of Music Services for Entertainment Media Works destination web site, StarStyle.com, DSW founder, Tony Zeoli, led Product Development, User Experience and Business Development for the company’s online music video with contextual commerce engine experience. During his tenure, Zeoli partnered with the company’s CEO to close the first streaming video licensing deal for music videos alongside contextual commerce with Universal Music Group. Zeoli was also responsible for the company’s partnerships with MTV Networks and Univision, as well as many independent labels, music video promotion services, management companies, artists, stylists, hair and make up artists and music video directors. In fact, StarStyle Music was the most ambitionus effort to date to partner labels and artists with online retail.
Artists participating in the StarStyle offering included Jeremiah, Fergie, Mary J. Blige, Gwen Stefani, Matchbox Twenty, Joan Jett, Brooke Hogan feat. Paul Wall, Angelique Kidjo feat. Joss Stone, Tre Hardson, Mims and many more.
The screen shots to follow contain products and imagery from Black Eyed Peas lead singer, Fergie’s, music video, Glamorous.
StarStyle Music Video: Fergie - All Products
StarStyle Music Video Player: Product Open
StarStyle.com Fashion Widgets (2007)
Client: Entertainment Media Works/StarStyle.com
Architect commerce widget for StarStyle viral marketing promotions. Included Google Analytics click-tracking code to ascertain popularity of products, plot merchandising and track clicks to commerce. Ability to embed in various social environments and web sites for maximum viral exposure.
DSW founder, Tony Zeoli, also worked with Michael and Terry Lippman of Lippman Entertainment to launch this widget from Matchbox Twenty.
Zeoli participated in negotiations with MTV Networks to place StarStyle widgets into MTV.com’s Buzzworthy blog. We launched Lupe Fiasco on Buzzworthy and saw over 2,000 clicks on the widget in a 24-hour window. It was the first and last promotion we would do with MTV before StarStyle ceased music operations in December, 2007.
EMW/StarStyle.com Marketing Brochure (EMW/StarStyle.com 2007)
Created marketing literature to support business development efforts with major and independent record labels.
TheDailyBeat.com (2001)
Client: Cablevision Systems Corp/MetroTV
Developed site maps, wire frames and spec documentation for this companion site to MetroTV’s daily music television program, The Daily Beat.
Daily Beat Home Page
TVDJ (MetroTV, 2001)
Client: Cablevision Systems Corp. / MetroTV
As Senior Music Producer at MetroTV, DSW founder, Tony Zeoli, provided high level user experience and strategic content recommendations, as well as insights into the user experience of online music products in the development of Cablevision’s first-to-market VOD music channel.
TVDJ Main Screen
Project: Green Room (2001)
Client: Cablevision Systems Corp./MetroTV
As Senior Music Producer, I provided high level user experience, graphic design and content recommendations for this prototype local live event and restaurant VOD application, The Green Room.
Supamix (MetroTV, 1998-2000)
Client: Cablevision Systems Corp./MetroTV
Supamix Home Page
As founder of Netmix.com, I collaborated Cablevision to build an all-Flash experience, Supamix, which housed licensed Netmix proprietary music programming.
AP Hosted News Video Player
Associated Press
As Program Manager of Online Products for the Associated Press, Tony Zeoli defined business requirements and supervised product development of the AP’s Hosted News Video Player viewable on over 100 online U.S. news organizations.
APSAP Web Logs
Client: Associated Press
As Program Manager, Online Products, Associated Press, Tony Zeoli defined business requirements, supervised product development and integration of the ASAP Weblog journals into the greater asap.ap.org youth-audience news portal.
AP ASAP Blog
Netmix
Client: Netmix.com, Inc.
Netmix Home Page 2010
Netmix Home Page 1998
In November 1995, DSW founder, Tony Zeoli, launched Netmix.com, launching the world’s first Urban/Electronic streaming music mix-show DJ culture web site.
In June 2000, Netmix.com was purchased for cash and stock in New York based, Polyverse, Inc., becoming one of only two DJ culture websites in the USA to be acquired pre-dotcom crash. In October 2000, Polyverse Inc., ceased operations and severed its relationship with Netmix.com. At it’s peak, Netmix.com reached ver 1 Million unique visitors from over 100 countries per year. DJs featured “in the mix” included the first ever online sets by Paul Oakenfold, Armand Van Helden, John Digweed, Eric Morillo, Frankie Bones, Terry Lee Brown Jr., Grooverider, Seb Fontaine, and Paul van Dyk.
