Music Business 101: When you’re seeking to speak to someone over the phone, the catch phrase is: “Let’s get on a call…” LOL. I say that far too often. I think it’s going to be etched on my tombstone.
Of course, if you’re too successful (or at least you think you’re too successful), you say, [...]
Music Business 101: When you’re seeking to speak to someone over the phone, the catch phrase is: “Let’s get on a call…” LOL. I say that far too often. I think it’s going to be etched on my tombstone.
Of course, if you’re too successful (or at least you think you’re too successful), you say, “Call me.” No exclamation point. Just kind of matter of fact. And, you have to be turned half-way towards wherever you’re going when you spit that one out. Like you’ve got somewhere to go and something to do.
If you’re really looking to add some style, then you can append a word like, “babe” to it. Something like, “Yeah…babe, call me.”
Just a little Music Business humor to chuckle at on a Friday night.
Stop the SOPA/PIPA legislation! Keep the Internet free!
Yes, I’m one of those liberal tech geeks who want to, oh, um..like, keep the Internet FREE! What I mean by free is free from old media run by the Motional Picture Industry Association of America and the Recording Industry Association of America, who want to have the right to shut down any website they [...]
Yes, I’m one of those liberal tech geeks who want to, oh, um..like, keep the Internet FREE! What I mean by free is free from old media run by the Motional Picture Industry Association of America and the Recording Industry Association of America, who want to have the right to shut down any website they deem is infringing on their content without due process. That’s like given M&M/Mars the right to shut down every 7-11 in America just because a few 3rd-graders stole a couple of candy bars. Then, 7-11 would have to prove they can prevent all 3rd-graders from stealing M&Ms, before they can open the doors again. How silly would that be?
So, if you like your Google, WikiPedia, YouTube, SoundCloud, or any other service for that matter, which provides a vehicle for free artistic expression, then you’ll call you Senator or Congressperson and tell them you’re certainly against piracy, but not at the expense of taking your liberties away! Many of these sites have gone dark or are taking a stand today against government regulation, which will stifle innovation.
Here’s a quick video on how this all works and why you should be outraged that a few big media companies and their industry organizations are trying to regulate the Internet and block you from using services like Facebook and Twitter, which if passed, could be shut down without due process. This is like saying that you’re guilty until proven innocent. That’s not the America I grew up. I hope that’s not the one you want your kids to grow up in. We might as well move to China or Russia and let the powerful control the powerless.
Top 5 things to realize when using social media to announce jobs at your company
Recently, I launched a new job search. In this search, I am attempting to use social media to a. crowd-source an opportunity, and b. display my enthusiasm for brands or companies I might like to work for. There is one specific organization I am very interested in that just announced they are hiring. Given my [...]
Recently, I launched a new job search. In this search, I am attempting to use social media to a. crowd-source an opportunity, and b. display my enthusiasm for brands or companies I might like to work for. There is one specific organization I am very interested in that just announced they are hiring. Given my support for that organization, in which I hold cult-like fanboyism (if that’s even a word) for, I set about to launch a Twitter campaign through my Twitter base to ensure the company would get the hint that I’m looking and available.
Common sense says and some recruiters and experts suggest that if you advocate for yourself in social media by announcing your affinity and support for that organization, chances are some recruiter or hiring manager will see your Tweet or LinkedIn post and make contact with you to discuss your self-advocated candidacy.
In this not-so-new socially connected and dynamic online world, many experts advise candidates to “stand out” in some way or another. If you’re applying to an Internet-based business who operate chiefly in social media or reputation management, the experts say to use social media to gain the attention of an organization in an attempt to showcase your online chops.
While this advice might sound logical, for the job seeker who may also be a “brand ambassador,” using social media to advocate for yourself can backfire. For example, what if you already know people there?
If you do, Tweeting or posting online in a forum owned by that org may be deemed “annoying,” because that organization already knows who you are. And, they are possibly dealing with an onslaught of people who have the same idea you do. You are, all of a sudden, not so unique any more. You probably didn’t really need to start a massive Twitter campaign to self-advocate. Sure, you did it because you were excited about the opportunity to stand out, but if they know you already, then just an email expressing your interest to a key decision maker would have been the wiser choice.
And, don’t ask your contact to forward your resume to the “right person.” It’s an awkward thing for some people to do for you.
Just apply and then tell you contact you did with a brief note. If they feel like they should advocate for you, they will. There might be 100 other candidates asking the same favor of someone else.
Now, the responsibility should not lie solely on the job seeker when using social tools to post announcements. I’ve gone over the implications for the job seeker. What about the employer?
So, here are five tips to consider when using social media to source talent.
1. If you post a Tweet with a link your job board telling people that you are hiring, you have to expect that you are going to get pummeled in social media with candidates advocating for themselves–people trying to stand out. If you Tweet it out, expect to get hammered back. There’s no discussion. You can’t ignore it, so have an internal response strategy
2. If there is a way to ask that respondents not contact your employees through social media, then figure it out and do that. If you’re a social media company that denies a social opportunity to connect with the candidate, you are risking your brands reputation with “brand ambassadors” who love your product. Say something like, “We know many of you and you’re going to want to blast us with dm’s or mention us in your tweets, but it’s just going to make us less productive. If you could follow this process, we would appreciate it.” At least try to limit the respondents through social. I know it’s almost impossible…but, just try your best. Something is better than nothing.
3. If you’re on the inside and you know a candidate and they are using social tools to advocate for themselves, respond to that job seeker with positive words of encouragement as you direct them to follow the process. Using words like “annoying” in a direct twitter message can be misconstrued by the candidate that they are already perceived as being annoying, because the candidate may not realize the intended meaning of that message.
One of the biggest fears any job seeker has is the fear of being annoying or aggressive. In this American culture and a tight job market, those words are like the kiss of death, especially if the job seeker loves your brand so much they will advocate for you until they take their last breathe. Choose your reply carefully. Say something like, “Your enthusiasm is noted. Apply and we’ll make sure you are considered.”
I know it’s frustrating to get bombarded with Tweets, but this is the world we live in. Both the employer and the job seeker have a responsibility to each other. It’s only right.
4. I like companies that issue a candidate a reference number and a contact email address, private Twitter account, or private Facebook group that keep prospective candidates updated on their prospects for the job. Use social tools to communicate with applicants when their applications are going to be reviewed or when they have been reviewed. There is nothing worse than a brand ambassador being ignored by the company they love.
Sure, not every candidate is going to be that enthusiastic about your brand. I would think by the resume and cover letter, it’s clear who’s invested in your brand.
Now, this didn’t happen to me with my favorite company, but I raise the point to try and set the bar higher for the employment recruiting process.
5. Please abandon these archaic human resource management system (HRMS), like the one Time Warner uses (maybe it’s Taleo?). I can’t think of the name of it. I’m writing this post on my iPhone and can’t navigate to it. Well, I tried and forgotten password screen on mobile switching between apps is too much trouble.
Update: I checked the Time Warner Careers site and can’t find the name of the product. I think it’s Taleo, but I’m not sure.
No one likes to sign-up for 30 different CMS engines that can’t share content. I know I have a ton of accounts that I just can’t keep track of.
Linked in offers an elegant single sign-on solution that pulls your data from their system and populates the recruiters LinkedIn provided dashboard. I’ve been using this tool lately in some applications and it makes the process much faster and easier for the applicant.
In today’s competitive job market, you want to be nimble and offer applicants a great user experience. That experience will set the precedent, the attitude, and shape the good will of the organization.
On November 7, my postion as Lead Developer in the Reese Felts Digital Newsroom at UNC School of Journalism and Mass Communication ended. I really enjoyed working with so many talented students and look forward to seeing where they end up in their careers. As for me, I’m off in search of a Director of [...]
On November 7, my postion as Lead Developer in the Reese Felts Digital Newsroom at UNC School of Journalism and Mass Communication ended. I really enjoyed working with so many talented students and look forward to seeing where they end up in their careers. As for me, I’m off in search of a Director of Digital Strategy position for an agency/brand, or a Product Development position in a news or media organization. It’s a tough market out there, but with a shiny new resume and this nice letter of recommendation from the J-School, I should land on my feet in no time.
In the meantime, I’ll be working on consulting projects through my Digital Strategy Works consulting company. If you stumble across this post and need help, training, or advice building websites with WordPress or iOS applications, I’d be happy to speak with you. Get in touch!
My Post 9/11 thoughts about why Muslim immigrants hesitate to organize against terrorism
I had a conversation yesterday with a woman from Belize who asked, why didn’t Muslim immigrants from other countries living in NYC stand up and decry terrorism after 9/11, in the same way, for example, Iranian-Americans organize to protest their countries actions?
I had a conversation yesterday with a woman from Belize who asked, why didn’t Muslim immigrants from other countries living in NYC stand up and decry terrorism after 9/11, in the same way, for example, Iranian-Americans organize to protest their countries actions?
I thought about that and here’s what I said:
1. Having spent my formative years in Boston, where I met immigrants and foreign students from all over the world, and then moved to New York, where I spent the last 16-years before relocating to North Carolina, I’ve had the opportunity to communicate with many foreign nationals, including Muslims practicing in the mosque in the basement of my apartment building in Bay Ridge, Brooklyn.
This is unscientific and purely opinion, but what I found was that many of the people I talked to have lived here for a good number of years. Whether they were cab drivers, shop owners, students, or religious practitioners, they all gave me a sense that being in America was better than being where they came from. Even though it’s very difficult to start from scratch in a new country, they seemed to convey a sense that they would rather be here.
What I take from their sentiments is, why would they organize and stand up against terrorism grown from a place they many never have seen or experienced? Just because they are Muslim doesn’t mean they know any extremists, nor does it mean that they were in any proximity to affect the discourse. I believe that most of these people think that now that they are in American, they are being attacked by others who they have no connection to. If you really don’t know anything about those people, then why would you get up and organize against them, when you feel like you’re in America and you’re part of America? It’s like…they attacked you too! Not as a citizen living amongst the terrorists in the mountains of Afghanistan, but as an American immigrant (or citizen) who lives HERE.
I ran into an Algerian man the other day here in Carrboro, NC. He has not been able to go back to his country, because of the extremists there. He said the country was once peaceful, but now it’s tumultuous and dangerous. His children are in school here. His wife works here. He is starting a business here. In my mind, he feels like he is part of the fabric of America. Instead of going to a mosque and organizing protests against extremism, he’s pursuing his own path in America. If he feels like us, then he is us, and he’s just following along with what you and I do, instead of activating some type of protest.
2. While I’ve only attended a service at one mosque in all of my 46-years, I’ve read in the news that since 9/11, there has been deep and meaningful reflection in the Muslim community about identify and responsibility for themselves and others. From what I’ve been able to read so far, there are those that are renouncing their religion based on the actions of extremists. There are others who are hiding their identities, fearing any type of backlash. And, there are others who are increasing their embrace of their religion in the face of the extremists hijacking their faith and twisting the meaning to justify the killing.
There is a lot of energy going into this conversation in Muslim communities in America. I don’t believe they are ignoring this discussion. We have to remember that many Muslim’s and people of other faith’s were killed on 9/11. These individuals families share the same grief and pain as you or I, and everyone else affected by 9/11. I don’t think they are ignoring it, it’s just that you don’t hear about it. That leads to my next point.
3. Until Al Jazeera got a US channel, and that’s only through a few domestic cable operators, the news from Muslim communities is shared through hyper-local media outlets. For example, the mosque newsletter, a Facebook page, or a local community newspaper. Many Americans will never see the discourse taking place in these back-channels, because we consume mass media of CNN, Fox, MSNBC, CBS, NBC, ABC, and PBS or NPR.
Although we do see stories from time to time about the struggle of American Muslims to come to terms with the events of 9/11 and what that means to be Muslim on CNN or in the New York Times, these stories are few and far between. It’s difficult for the American public to understand what goes on in the domestic Mulsim community, because it’s not covered in the same way as the Christian or Jewish communities, who make up a large majority of the US population.
It is only now that we are seeing more Muslim comedians, newscasters, reporters, actors, and others in the media. But, they are a minority, and as such, I don’t believe we hear as much from them directly, as we get dissected through other mainstream outlets.
4. Lastly, maybe newly arrived Muslims do not protest, because it’s better to be invisible in a world where, as a recent immigrant, the FBI can show up at your doorstep at any time and detain you. If you just arrived here, maybe it’s that other Muslims have told you that if you rock the boat in any way, you could be the target of law enforcement.
Becoming a target of law enforcement can stigmatize you and your family and possibly impact yours and your families ability to find and keep a job. Once detained, you could become an outcast in your own community, therefore impacting your ability to provide for your family.
I would think that there are many who decided that getting involved is not worth the risk. And, like the Algerian I met the other day, they won’t got to mosque, because they may have encountered someone with extreme views there, and they don’t want to be associated with those views, so they stay away.
Additionally, some might be fearful of their own or their family’s safety. Maybe, for recent arrivals, they have some ties to individuals or mosques were there is some radicalism. They may have moved here to escape the pressure and they don’t want to call attention to themselves. Remember, where they are from, if you organize and protest against America, then that’s acceptable. But, if you organize and protest against your own, you risk being picked up and never heard from again. At least, that’s my understanding of it.
Should recent Muslim immigrants and American Muslims get involved in pushing back against extremism? Why should it be the responsibility of a Muslim living in American since birth to apologize for extremism or try to convince extremists that they are wrong and we are right? When’s the last time you went out to a right-wing extremist camp down south or out west and convinced ultra-conservative paramilitary groups to put down their weapons and stop training? When did anyone try and prevent Timothy McVeigh from doing what he did?
While I’m sure there are some things we can all do to ask extremists in our midst to not murder innocent men, women, and children for their own political, social, or religious purpose, it’s not as easy as you think. These extremists have, in many cases, made up their minds already. What is a protest going to do? Well, maybe it would lead to embarrassment for those who fund terrorism. If the money dries up, will the murder stop?
These are all huge questions with no easy answer. Again, there is no science here. These are just my personal opinions based on personal observations and ingesting information from various points of contact. I’d like to hear what you think.
My Companies
- Digital Strategy Works Digital Strategy Works consulting
- Netmix.com Netmix.com, the new social music guide.
- Twiij.com An online Twitter music pool for DJs only.
What I'm Doing...
- Here @curryblossom with #Vimala The @foodnetwork should cover this great restaurant in #chapelhill 2012-02-17
- MAWC2012 Update: ShopBox and ma Network with Gene Wallace http://t.co/A8EVGK0H 2012-02-04
- #nowplaying Come Back With The Love on [DI] House with @TuneIn http://t.co/E6G8rSAC http://t.co/nHMiOxKq 2012-01-02
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